Campaigns
Saudi 2034 World Cup, multi-brand
One national moment, adapted across identities
Maestro — Pizza Piano campaign
Motion & multi-format design. Ran across OOH screens and social media. Simple animation that made cheese stretch feel like a melody
Urubah Tower (First Public Reveal)
Art Direction & AI Video Lead
Produced the inaugural cinematic launch using generative AI
GACA
Ramadan content series, Concept & art direction
Ajeer
seasonal workforce solutions campaign
Musaned
awareness campaign against domestic labor fraud
Takamol Academy
visual identity redesign Modular color coded design system, built to scale across disciplines.
Salamah
branch opening teaser, Al-Muzahmiyah
The iconic tower, enhanced and animated with AI